This Way Up is an interactive film displayed at BYOB Festival 2018. The animation metaphorically represents life’s unforeseeable journey and was inspired by the Ghanaian dance-rap artist Ata Kak.
His song ‘Obaa Sima’ was a local hit in 1990’s Ghana and has since been resurrected by DJ and founder of Awesome Tapes from Africa – Brian Shimkovitz. As a collective, we found the re-birth and life journey of this enigma inspiring. His love for the craft is something we share, and the simplicity of wanting to make people dance and be happy is infectious.
Year2018ServicesBranding, Design, Animation, Art DirectionClientBring Your Own Beamer FestivalLinkbyob.nlCreditJoe Faulding, Pip Williamson, James Carbutt, Jake Partridge
